Browsed by
Category: Marketing

The Brannock Device: A 90-Year Monopoly

The Brannock Device: A 90-Year Monopoly

The Brannock Device (pictured above) is one of those common items you see all the time, but never think about. Simple and effective, it was invented by Charles Brannock in 1927. Today, you can find them anywhere shoes are sold, always available to give parents a rough idea of the shoe sizes they should be testing to fit their rapidly growing children. As a tool, the Brannock device is pretty unexciting. However, the story (or supposed story) behind its early…

Read More Read More

John Legere Watches the World of Mobile Burn

John Legere Watches the World of Mobile Burn

T-Mobile CEO John Legere is a personal hero of mine. First of all, the man is responsible for saving me (and you) hundreds of dollars a year. Second, I love a good strategist, and this guy was willing to embrace one of the boldest business strategies of the past decade. Similar Products, Similar Prices When two or more companies provide similar services/products to a market, there can be a temptation to pursue “price fixing.” Price fixing is the coordination of…

Read More Read More